Oknha Chhay Sivlin leads tourism promotion efforts for Cambodia in the Arab market.

Oknha Chhay Sivlin, President of the Cambodia Tourism Association (CATA), chaired a meeting discussion with tourism operators, influencers, and tourism experts from the Arab region, including the United Arab Emirates and Oman. The discussion focused on cooperation for promotional filming and content production to showcase Cambodia’s tourism potential to the Arab market. Participants exchanged views on promotional strategies, market positioning, and follow-up action plans aimed at attracting more visitors from the Middle East. This engagement reflects CATA’s commitment to expanding international tourism markets and strengthening Cambodia’s visibility as an attractive destination for Arab travelers.