Strategic Cooperation for International Market Development.

On 22 January, Mr. Meng Phalla, Vice President of the CATA, led CATA members focusing on the Chinese market to participate in the Jingzhou Tourism Expo in Jingzhou City, China. The participation aimed to promote Cambodia’s tourism potential and strengthen engagement with key tourism stakeholders in the Chinese market. During the visit, CATA signed a Memorandum of Understanding with the Jingzhou Tourism Association to enhance bilateral tourism cooperation. The agreement focuses on promoting two-way tourism, information exchange, joint promotion, and collaborative tourism development initiatives. Event highlights captured exhibition activities and the MOU signing ceremony in a professional and constructive setting.